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What Is This Template?

This template is part of the SQARP E-Optimization process—a structured method for gathering high-quality, standardized product information from suppliers like you. The purpose is to collect all relevant details about your products so they can be effectively marketed and sold through digital channels.

You will find sections covering:

  • Product identity (e.g. internal & manufacturer article numbers, EAN-codes)
  • Logistics data (e.g. packaging dimensions/weights, country of origin, taric codes)
  • Media (images, documents, videos)
  • Descriptive content (product descriptions, attributes/specifications)
  • Variant management (for organizing and grouping together similar products)
  • Product relationships (accessories and spare parts)
  • Brand and inspirational material (images, descriptions, documents, videos related to a specific brand, series or USP)
To help you get started

Start reading the "Overview"-chapter for each section for a better contextual understanding of the process.

Why Is It Important?​

1. Power Better Online Sales​

SQARP’s platform enables companies to achieve Digital Data Excellence, which has been shown to:

  • Grow online sales by 30%–700%
  • Increase average order values by 5%–15%
  • Reduce time-to-market by up to 90%
  • Lower customer service and return rates

Filling out this template ensures that your product data meets the standards needed to deliver those results.

2. Improve Discoverability and Compliance​

Accurate, complete, and standardized data ensures:

  • Your products appear in search results more often
  • Customers understand what they’re buying
  • You meet the growing demands for regulatory compliance (e.g. customs, sustainability)

3. Support Smooth Integration with Retailers​

Many B2B and B2C partners require high-quality data before they will list your products. A complete dataset:

  • Enables faster onboarding
  • Reduces back-and-forth communication
  • Builds trust in your brand

Why You Should Fill In as Many Fields as Possible​

Incomplete product data limits visibility and conversion. Every field in the template contributes to:

  • Product discovery: Titles, tags, categories, and attributes help users and algorithms find your product.
  • Purchase decisions: Descriptions, specifications, images, and videos reassure buyers and highlight value.
  • Logistics: Accurate size, weight, origin, and tariff info helps streamline logistical flows and supports legal requirements.

Each column in the template either feeds:

  • An internal retailer system (for inventory, order handling)
  • A front-end product page (for customer engagement)

Leaving a field blank means missing an opportunity to optimize the performance and sales of your products online.

How SQARP Helps​

With this template and its tools, SQARP provides:

  • A structured format with dropdowns and guidance for each field
  • Validation and quality assurance, ensuring error-free submissions
  • Customized customer exports with SQARP’s Partner Management feature once your products have been uploaded to the SQARP platform

Summary​

By completing this template thoroughly, you ensure:
  • Your products look their best online
  • Retailers can sell faster and smarter
  • You gain a competitive edge through optimized, compliant data

If you have questions about a specific column or what qualifies as high-quality input, reach out to your SQARP contact or consult the supporting sheets in the Excel file for predefined options and guidance.