Overview
Context of the Entire Process
In this module, products and main articles are enriched with media files, such as images, documents, and videos.
Key points:
- Media can only be added to products and main articles already created in SQARP.
- The goal is to ensure all relevant media is stored in SQARP and linked to product pages.
- All media is uploaded and stored in its original format.
What Data is Included in This Module?
- Images:
.jpeg,.jpg,.png,.webp - Documents:
.pdfand metadata linked to the documents - Videos: YouTube or Vimeo links, and metadata linked to the videos
- Relationships between media files and products
Why Is This Module Important?
Images
- Images are critical in e-commerce — without them, it’s virtually impossible to sell online.
- More images help customers understand the product and can inspire purchases.
- Including more relevant images can significantly increase conversion rates — up to ~15 images is where a noticeable improvement occurs.
- Always ensure all relevant images are included on product pages.
Documents to Assist the Customer
- Documents are often essential for customers to feel confident in purchasing a product online.
- Examples include:
- Product sheets
- Assembly instructions
- Care guides
- Security sheets
- Relevant documents can increase conversions, especially in technical product categories.
- Make sure to include all necessary documents so customers have the information they need.
Documents for Regulatory Compliance
- Many documents are legally required for products to be sold.
- Without proper documentation, retailers risk fines and may be unable to sell certain products.
- Always ensure that legally required documents are present.
Videos
- Videos are excellent for informing and inspiring customers.
- Relevant videos can increase conversions on product pages by over 100%.
- Ensure all relevant videos are linked to products to provide the best possible e-commerce experience.