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Overview

Context in the Entire Process​

This is where products and main articles are enriched with all the text-based information relevant to the customer.

The goal of this module is to:

  • Provide compelling and informative descriptions on all product pages.
  • Contain all the information and inspiration customers need to feel confident and motivated to make a purchase.
  • Include all relevant technical specifications fully and accurately.

What Data is Included in This Module?​

Descriptions Linked to Products and Main Articles​

  • In SQARP, descriptions are composed of description blocks.
  • A description block corresponds to a paragraph and may include:
    • Heading
    • Body text
    • Bullet points
  • Multiple description blocks can be assigned to the same product.
  • The order of description blocks determines the display order in the SQARP platform.

Table-Specific Data: Attributes​

  • Attributes are a collective term for customer-facing tabular data, typically technical specifications relevant to the assortment.
  • This is a flexible data structure for storing attribute information:
    • Headings
    • Keys
    • Values
  • No predefined fields are needed — this structure can effectively represent all relevant technical specifications.

Why is This Module Important?​

1. To Drive Better Search Traffic​

  • Descriptions contain relevant keywords that can boost organic search results.
  • Detailed information (use cases, materials, features, benefits) increases visibility to potential customers.
  • Strong descriptions improve results on both internal and external search engines.

2. To Inform the Customer​

  • Descriptions, images, and videos are the most powerful tools to inform and inspire customers.
  • A product page with a good description can convert up to 10× better than one without.

3. To Provide Important Technical Information​

  • Attributes and technical specifications:
    • Convey relevant details.
    • Enable product comparisons.
    • Support filtering on e-commerce sites.

Q&A​

Q1: Where do I add descriptions and what should they contain?

Descriptions are added using description blocks, which act like structured paragraphs.

Each block can include:

  • Header
  • Body text (description)
  • Bullet points

You can assign multiple blocks to a product or main article.

Order matters — it determines how the content appears to customers.

Q2: What’s the best format for description content?

Follow this formatting structure:

  • Header: Sentence case (capitalize only the first word and proper nouns). Keep short and relevant. Example: How to install the heater
  • Body text/description: Be concise, customer-friendly, and avoid jargon. Use line breaks for readability.
  • Bullet points: Use a consistent style. Avoid mixing sentence and phrase formats. Example: • Heats up in under 5 minutes
Q3: Where do attributes go, and how are they formatted?

Attributes are shown in tabular format and consist of:

  • Header (e.g., Technical Specifications)
  • Key (e.g., Power Output)
  • Value (e.g., 2.5 kW)

Tips for formatting attribute values:

  • Always include units (e.g., 500 mm not 500)
  • Avoid vague values like Yes/No — be specific (e.g., With Dimmer / Without Dimmer)
  • Use consistent naming across your assortment
Q4: How do descriptions and attributes help customers and SEO?
  • Inform and inspire customers — leading to 10× better conversions compared to products with no descriptions.
  • Improve search visibility by including relevant keywords and use cases.
  • Optimize meta titles and meta descriptions to boost search engine traffic.